We create story-driven, 360-degree worlds.

Large-Scale Live Immersive Theatre

Mind-Blowing Corporate Parties and Events

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We Are Epic

Epic Immersive designs large-scale live immersive theatre and virtual/augmented reality experiences where story, spectacle, and interaction deliver transcendent, awe-inspiring journeys.

Epic Immersive has created immersive experiences with 14-acre real-world fictional cities and 100+ actors, crafted immersive journeys in China and Paris, built city-scale cultural and civic festivals, and designed experiences for Silicon Valley companies like Apple, Google, and Facebook.

At Epic's imaginative events, guests have plunged through slides in fireplaces into underground wonderlands, crawled through Dante Alighieri’s vaults, descended into replica London Underground stations, launched into mixed reality experiences from inside of Victorian mansions, and joined masquerades from revolutionary France on the docks of San Francisco.

Masters of partnerships, Epic has worked with a diverse slate of artists including taiko drummers, hip-hop artists, Ballet Folklorico dancers, ASMR specialists, escape room designers, mixed reality developers, swing dancers, and circus performers.

"When Epic Immersive came to Google, we were blown away by the experience. Unforgettable. Transformative. Unique."

- Izzy Parkinson, Tilt Brush Community Manager

Immersive Experiences

The following are a sample selection of Epic Immersive experiences. In 5 years, Epic has created more than 25 experiences, ranging from 6 guests to 2000, from takeovers of historic towns and hotels to themed bars and underground secret societies. Some events have been ticketed, some have been funded by grants, and some have been corporate commissions -- including artistic experiences, team-building experiences, leadership training experiences, and party experiences.

Matthew Briar the Age of Resurrection

A Massive-Scale Allegory for Silicon Valley

A 100+ actor, 14-acre journey through an allegory for Silicon Valley. A sprawling, fictional city (History Park in San Jose) was divided up in three zones: a 1907 World’s Fair, a city block out of the Roaring 20’s, and a depression-era camp. The story was a multi-generational tale about what would happen if someone at the turn of the 21st century had developed the means to save people from death and radically expand the human lifespan -- for anyone who could afford it. Matthew Briar and the Age of Resurrection chronicled the rise and fall of this technology, asking what we owe each other in a world where life is infinite -- and a world where life is limited and precious.


A History-Making Collaboration

Created with San Jose Taiko and in collaboration with scholars and survivors of the Japanese-American internment camps, Swingposium is an immersive experience based on the true story of the swing dance events that blossomed in the Japanese-American internments of World War II. This unique experience was written based on interviews with survivor and musicians from the camps, and combines a live big band, taiko drumming, swing dancers, and actors to create an experience with an enormous, all-Asian-American cast where guests dance the night away. Video of Swingposium went viral and was seen by over 2 million users on Facebook. In one 2018 presentation, Swingposium was introduced by San Jose Mayor Sam Liccardo and closed out by survivor, Clinton cabinet secretary, and San Jose Airport namesake Norman Mineta. Swingposium is now going on tour, thanks to a generous grant, visiting rural California cities and Japan.

The Infernal Motel

Plunge into the Underworld

Guests entered The Infernal Motel by swiping a card on an unmarked door, walking down a long hallway to a fireplace with a slide in it, and plunging down into purgatory. A sequel to the Divine Comedy, The Infernal Motel asked the question: after surviving the trauma of Hell and coming face to face with the divine, what happens next? In this allegory for post-traumatic stress, Dante does not know how to live with himself after the events of The Divine Comedy, and returns to the underworld to experience it all again, where he becomes trapped by his memories and mythologies, until the guests release him, helping him to let go by letting go themselves. The Infernal Motel sold out its entire 7-month run.


The Hit Epic Immersive Experience

Originally created for a team-building group at Facebook, Wonderland blossomed into a long-running sell-out hit! Through Alice's fireplace is the entrance to a secret world of magic, wonder, and danger -- full of new friends and strange enemies. Three guests at a time plunge down the rabbit hole for the trip of a lifetime. In Wonderland, guests slide down into a magical universe, where they encounter the Cheshire Cat, play with the Tweedles, have tea with the Mad Hatter, evade the Red Queen, and try to escape with their heads!

Tender ARG

A Collaboration with Alice & Smith

For 2019’s GDC, Paradox Interactive and Alice & Smith approached Epic to perform in the immersive finale to their long-running Alternate Reality Game, ‘Tender Beta’, which would launch Paradox’s newest game, ‘Vampire: The Masquerade - Bloodlines II.’ Epic’s actors manned a Launch Party for a fictional dating app, Tender, featuring everything from luxuries like an Oxygen Bar and ASMR Station to less-savory concepts like an bloody interrogation room. At the end of the evening, all of Epic’s actors were revealed to have been vampires. Not only did the live event feature 400+ leaders and influencers from the gaming industry, the finale and reveal was also live-streamed, with an average of 16,000 viewers watching worldwide via Twitch. Several actors also wore GoPros to capture their journeys live.

London 2132

A Team-Building Journey of Climate Futurism

Designed as an immersive team-building event and interactive simulation for a climate futurist summit, London 2132 brought guests into the London Underground (in the form of San Francisco’s Whitechapel) for a convening of the London City State’s Senate in the year 2132. The guests, acting as delegates and representatives, had to navigate new and pressing challenges from climate transformation to its associated geopolitical competitions and the aesthetics of robots and artificial intelligence, all while representing the unique needs of their districts and what they owed to each other.

The Midwinter Masquerade

Winter Rituals Through the Ages

Epic teamed up with Whitechapel to create an immersive dining experience for the winter holidays. Guests in masques were welcomed into a secret society, full of elaborate rituals, personal confessions, delicious food, energetic music, drinking games, call-and-response songs, wassailing, moments of reverence, drag, and more. Guests were led through a dozen food-and-drink courses, with each corresponding to a winter ritual formative to our modern understanding of the holidays. Guests competed in feats of strengths while feeding each other grapes for Saturnalia. For wassailing, they downed apple cider and went singing through the streets of San Francisco. For Christmas, they participated in a gorgeous, candlelit drag mass. There was even a smoke-filled immersive reenactment of A Christmas Carol. From pagan rituals to the rampant partying of the Feast of Fools, the entire evening was a highly-choreographed, edgy race through history filled with interactive food and drink pairing.

The Changeling

A Dark Origin Story for Neverland

The Changeling was a dark and gritty origin story for Peter Pan and Captain James Hook, borrowing from some of the darker themes of J.M. Barrie’s writing. The Changeling's secets included how Hook came to be on the island and explanations for Hook’s mysterious history with Blackbeard.

The Queen on the Mountain

A Google Leadership Commission

In this large-scale, original commission from Google at the colossal Mountain Winery in Silicon Valley, Epic adapted complex theories of adult development and leadership into an immersive experience, in which guests entered a fictional world to investigate their own relationship to different forms of mind and viscerally experienced (a) a progression through advancing leadership approaches and (b) navigating challenges and decision points at each stage of development.

Carnival of Memories

A Wonderland Sequel

Carnival of Memories was a sequel to Epic Immersive’s Wonderland, playing in repertory with Wonderland and The Changeling, in which a now-pregnant Alice discovers her mother’s secret backstory in Wonderland, rethinks her relationship with her now-deceased mother, and contemplates what values to pass on to her daughter -- all while navigating a Wonderland now plagued by trauma.


A Boardgame and VR Experience about Life in the Foster System

For a commission from Child Advocates of Silicon Valley, Epic created a choose-your-own-adventure 360 film and board game all about life in the foster care system, where guests first experienced the life of a foster care child by seeing their world and making their choices with their own eyes, then created their own story via the board game, in which they built characters and experienced how the deck could become stacked against them (and where their best would often not be good enough) and how quickly the ground underneath their feet could shift.

"Epic Immersive understands this new burgeoning category of entertainment like few others."

- Brent Bushnell, CEO of Two Bit Circus

The Immersive Design Summit

A Gathering of the Immersive Universe

For two years, Epic has teamed up with No Proscenium and the Adventure Design Group to host The Immersive Design Summit, the premiere gathering of the immersive world. The Immersive Design Summit has featured luminary speakers, including the leaders and pioneers from Meow Wolf, Punchdrunk International (creators of Sleep No More), Walt Disney International, Star Wars: Galaxy’s Edge (Disney’s new Star Wars theme park), SXSWestworld (the real-life Westworld at SXSW), Area 15, Oculus, Delusion, The Void, Two Bit Circus, 29Rooms, and more. Official Website

"Meticulously planned and expertly executed, The Infernal Motel is a worthy addition to a resume already packed with many of the city’s most noteworthy and successful immersive enterprises."

- SF Weekly

International & Intensives

Dreaming with Alice

Alice in Wonderland in China

An adaptation of Epic’s Wonderland for Chinese audiences and immersive industry luminaries alike, Dreaming with Alice was a 20-minute, bilingual, immersive Alice in Wonderland created in collaboration with Beijing Opera actors in which an American girl, transplanted to her parents’ native China, came to better understand the duality of her worlds by dreaming a journey that mashed-up her own with the story of Alice in Wonderland.

The Paris Immersive Creation Challenge

48 Hours in Paris

In November 2018, Epic Immersive, Paris’ Madame Lupin, and Paris' Le Secret teamed up to create the Paris Immersive Creation Challenge, a 48-hour hackathon to create a new immersive work. Expecting to pull largely from our own teams and networks, we nonetheless put out a call for artists to join us in Paris -- about three weeks ahead of the event. We were flooded with suggestions, and accepted a team of 40 leading artists from all over the world. Immersive theatre directors, talented performers, escape room designers, and writers from Berlin, London, Amsterdam, Los Angeles, San Francisco, and Paris teamed up to design and then perform a new experience based on the canon of the Brothers Grimm.

The New York Immersive Creation Challenge

48 Hours in New York City

Epic Immersive and New York's spectacular and secretive Wildrence teamed up for the New York Immersive Challenge. An international assortment of immersive all-stars joined us for a weekend in New York, as we lead the team in the creation of a fully-original production, starting at zero and building on the squad's ideas and skills to adventure through the story of a a doctor who had invented a means to keep his son alive through dreams. Guests experienced both the doctor and son's story of letting go and their own dreams, while also navigating secret passageways and immersive environments.

"Meticulously planned and expertly executed, The Infernal Motel is a worthy addition to a resume already packed with many of the city’s most noteworthy and successful immersive enterprises."

- SF Weekly



A Residency Program for Underrepresented Artists

Beginning in 2019, Epic turned one of its immersive environments into an incubator and residency program, giving free space to immersive artists from underrepresented backgrounds. In 2019, Epic supported over 30 residency projects, ranging from immersive experiences in all-black-and-white to experiential projects with bellydance and butoh to Japanese tea ceremonies to visiting projects from Amsterdam and Los Angeles.

Epic Immersive looks forward to reinvisioning the Underland initiative once live events resume.